Connected Packaging in Practice: Compliance, QR Codes & Accessibility
ON-DEMAND WEBINAR
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Jane Skelton
Nichols, Head of Packaging, Innovation & Creative
Jane Skelton is a sustainable packaging leader with over 25 years’ experience across consumer packaging, spanning design, pre‑press, and final printed packaging on shelf, including senior UK retail roles such as Head of Packaging at Sainsbury’s and Head of Packaging Design at M&S. She is currently Head of Packaging Innovation and Creative at Nichols PLC, home of Vimto, and previously spent three years at OPRL running the Technical Advisory Committee and leading an Innovate UK–funded project focused on packaging data and industry consistency, alongside running my own packaging consultancy. She believes effective sustainable packaging balances meeting consumer expectations with taking a leadership role in educating consumers on what is right for both the product and the environment.
Eddy Peters
io.tt, Managing Director
Eddy is Managing Director at io.tt, a connected products platform for enterprise brands. He partners with brands across FMCG, drinks, beauty and fashion to operationalise connected packaging, enabling them to meet upcoming regulatory requirements while turning products into scalable, measurable channels for consumer engagement and data.
José Castejón
NaviLens, PMO Director
Jose Castejon is the PMO Director at NaviLens. He joined the company in March 2024 to lead project implementation, where he has been driving initiatives focused on innovation and accessibility. Through his work, he has developed a strong passion for improving accessibility and making everyday life easier for blind and visually impaired people.
About
There’s increasing conversation around connected packaging, QR codes, accessibility and the transition from traditional 1D barcodes to 2D codes — but many organisations are still unclear on what is actually changing and what readiness really involves.
This webinar is designed as a practical market level-set. Through an informal panel discussion, Jane Skelton (Nichols), Eddy Peters (io.tt) and Jose Castejon (NaviLens) will share real-world perspectives on how brands are approaching connected packaging today, where common misconceptions exist, and what needs to come together beyond simply adding a QR code to pack.
The session will explore the move to 2D codes as part of a broader shift affecting packaging operations, data, systems and internal alignment. It will also examine how connected packaging can support wider business goals — from transparency and consumer engagement to more accessible and inclusive product experiences for visually impaired consumers.
Reflecting the reality that many organisations are still on the journey, the discussion will offer honest insight into where the industry is today and the practical first steps brands can take next.